Small Business Marketing

Sole Trader vs Company in Australia: Which Structure Suits You?

The structure question shapes your tax, your risk and your admin for years. Here's the honest comparison - and when to get advice.

Mike, the web designer behind Web Guy MikeWritten by Mike - Web Guy MikePublished 26 September 20268 min read
Australian tradesperson at a kitchen table weighing up business structures with paperwork and a laptop

"Should I be a sole trader or a company?" is the first real decision every new Australian business owner faces. There's no universal right answer - it depends on your income, your risk and your plans - but there is a wrong approach: picking one without understanding what you're signing up for.

Sole trader: simple and cheap

As a sole trader, the business is you. You get an ABN (free), register a business name if you're trading under one, and your business income goes on your personal tax return. Setup costs almost nothing and the admin is light - which is why most tradies and service businesses start here.

The trade-off is liability. There's no legal separation between you and the business: if the business is sued or can't pay its debts, your personal assets are on the table. Good insurance reduces that risk, but doesn't remove it.

Company: separation and credibility, at a cost

A company is a separate legal entity. It owns the business, earns the income and pays its own tax (at the company rate). Your liability as a director and shareholder is generally limited - the company's debts are the company's, with exceptions like director guarantees and unlawful conduct.

The costs are real: several hundred dollars to register with ASIC, annual review fees, a separate company tax return, and stricter record-keeping. You'll almost certainly want an accountant handling it, which adds to the yearly bill.

The tax question

Companies pay a flat company tax rate, while sole traders pay at personal marginal rates. At lower incomes, personal rates often work out fine; as profit grows, the company structure can become more tax-effective - but only if you're leaving money in the business, because taking it out as wages or dividends has its own tax consequences. This is genuinely accountant territory: the right answer depends on your numbers.

Australian tradesperson at a kitchen table weighing up business structures with paperwork and a laptop
Structure is a business decision, not just a tax one - get advice before you commit.

A practical way to decide

  • Starting out, testing an idea, modest income? Sole trader is usually the sensible start - cheap, simple, and you can restructure later.
  • Higher risk work, bigger contracts, or clients who require it? A company may be worth the cost from day one.
  • Profit growing well past what you need to live on? Time to talk to an accountant about whether a company saves you money.

Whatever structure you choose, the rest of the setup is the same: a name, an ABN, insurance, and - the part that actually brings in work - a professional online presence so customers can find you on Google. The Business Starter service handles the launch side together: name, domain, website and getting found. Note that for legal, tax and accounting decisions we always point you to a qualified professional - we handle the business launch, not the legal advice. Already trading? The $45/week website covers your website, hosting and ongoing management. And for the full setup order, see how to start a business in Australia.

Structure decision checklist

  • Estimated your likely first-year income
  • Thought about the risks in your type of work
  • Checked whether clients or contracts require a company
  • Priced the ongoing cost of a company (ASIC fees + accountant)
  • Booked a session with an accountant if the decision isn't obvious
  • Sorted the launch basics: name, domain, website, insurance

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Common questions

Can I change from sole trader to company later?
Yes, and many businesses do exactly that as they grow. It involves registering the company, getting a new ABN for it, and moving the business across - an accountant can run the process. Starting as a sole trader doesn't lock you in.
Is it cheaper to be a sole trader?
For setup and admin, yes - significantly. An ABN is free and your business income goes on your personal tax return. A company has ASIC registration fees, annual review fees and usually higher accounting costs. Whether it's cheaper on tax depends on your profit level.
Do I need an accountant as a sole trader?
Not legally, but a good accountant usually pays for themselves - especially at tax time and when big decisions come up. At minimum, get advice when you're choosing your structure and when your income jumps significantly.
Mike, the web designer behind Web Guy Mike

Written by Mike - Web Guy Mike

I build and look after websites for Australian tradies and small service businesses. Every site is built by me - no outsourcing, no account managers. More about Mike.

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