Website & Marketing Advice for Australian Businesses
Straightforward advice on websites, SEO and getting your business found online - without the agency jargon.
All guides
Tradie Websites
What Should a Tradie Website Include?
The pages, sections and details that make a trade website useful - and what visitors are actually looking for before they call you.
8 min read
Small Business Marketing
Do I Really Need a Website for My Small Business?
When a website is worth it, when it isn't, and how to judge whether yours is paying for itself.
7 min read
SEO
What Is SEO, and Does a Small Business Actually Need It?
SEO explained without the jargon: what it is, what it can realistically achieve, and when it's worth paying for.
9 min read
Website Conversions
10 Tradie Website Mistakes That Could Be Costing You Enquiries
Ten fixable problems that quietly lose trade businesses enquiries, with what to change on each one.
9 min read
Website Design
How to Choose a Web Designer (Without Getting Burnt)
The questions to ask, the answers to look for, and the warning signs that should end the conversation.
8 min read
Website Design
Affordable Website Design: What You Should Actually Get for Your Money
Affordable and cheap are not the same thing. Here's what a genuinely affordable website has to include to be worth paying for.
9 min read
Small Business Marketing
Business Advisory Services: What They Are and Who They're For
Business advisory sounds corporate, but at small-business level it's simple: experienced eyes on your numbers, your pricing and your plan.
8 min read
Small Business Marketing
Business Name vs Company Name in Australia: What's the Difference?
They're not the same thing, and mixing them up costs people money. Here's the plain-English difference and which one you actually need.
7 min read
Google & Local Search
Can You Rank on Google Without a Google Business Profile?
What you can and can't achieve without a Google Business Profile, and how to set one up properly.
7 min read
SEO
Do Location Pages Actually Help With SEO?
Location pages work - but only when they're real. Here's the difference between useful ones and filler.
8 min read
Tradie Websites
Do Tradies Need a Website?
The honest answer, including the cases where a website genuinely isn't urgent yet.
6 min read
SEO
Does Your Website Need an SEO Audit?
What an SEO audit actually involves, the signs your site needs one, and the checks any business owner can run in half an hour.
7 min read
Small Business Marketing
Google Ads for Tradies: Worth It or a Money Pit?
Google Ads can fill your week or quietly drain your bank account. The difference is almost always what happens after the click.
9 min read
Tradie Websites
Google Ads vs Facebook Ads: Where Should a Trade Business Spend?
Intent-based search ads versus scroll-based social ads - the honest comparison for tradies and local service businesses, including where each one loses money.
7 min read
Small Business Marketing
hipages vs Your Own Website: Which Actually Wins You Work?
What lead platforms do well, what they quietly cost you, and why your own website wins the better jobs.
9 min read
Small Business Marketing
How Electricians Can Get More Customers Online
Where electrical enquiries come from online, and the specific services worth building pages around.
8 min read
Google & Local Search
How Long Does Google Take to Index a New Website?
What indexing means, how long it usually takes, and how to check and speed it up.
6 min read
SEO
How Long Does SEO Take to Work?
Realistic SEO timeframes, what moves fast, what doesn't, and how to tell whether it's working.
7 min read
Website Design
How Many Pages Does a Small Business Website Need?
A simple method for deciding how many pages your website needs, and which ones actually matter.
8 min read
Website Design
How Much Does a Carpenter Website Cost in Australia?
Carpentry website pricing, what's usually excluded from a quote, and where the money is best spent.
8 min read
Website Design
How Much Does a Plumber Website Cost in Australia?
Plumbing website pricing, the models available, and how to compare quotes properly.
9 min read
Website Design
How Much Does a Website Cost in Australia?
What Australian small businesses actually pay for a website, upfront and ongoing, without the sales pitch.
8 min read
Website Design
How Much Does an Electrician Website Cost in Australia?
Electrician website pricing explained - build models, what changes the price, and what the site needs to include.
9 min read
SEO
How Much Does SEO Cost in Australia?
Australian SEO prices explained: what you get at each price point, what cheap SEO actually buys, and the questions to ask before you sign anything.
8 min read
Tradie Websites
How Much Should a Tradie Website Cost? What's Fair and What's a Rip-off
The four ways tradie websites get sold, what each really costs over three years, and the traps to avoid.
8 min read
Google & Local Search
How Plumbers Can Win More Jobs From Google
Plumbing is the most urgent trade there is. Winning on Google is mostly about being visible and answering.
8 min read
Website Design
How to Choose a Domain Name for Your Business
Your domain is the one thing you keep forever. Here's how to choose one you won't regret, and why it must be registered in your name.
8 min read
Small Business Marketing
How to Get More Cleaning Clients
Cleaning is a repeat-business game. Here's how to fill the run and keep clients for years.
8 min read
Website Conversions
How to Get More Electrical Enquiries From Your Website
Where electrical websites lose enquiries, and the changes that reliably win them back.
8 min read
Google & Local Search
How to Get More Google Reviews (Without Being Annoying)
When and how to ask for reviews, how to make it easy, and what to do when one goes badly.
6 min read
Website Conversions
How to Get More Plumbing Enquiries From Your Website
The changes that reliably lift plumbing enquiries, starting with the ones you can make this week.
8 min read
Tradie Websites
How to Get More Work as a Tradie (Without Relying on Word of Mouth)
Word of mouth is great until it goes quiet. Here's how to build work coming in that you control.
8 min read
Small Business Marketing
How to Get NDIS Clients: A Practical Guide for Providers
Where NDIS enquiries really come from, and how to make your service the one participants and coordinators pick.
7 min read
Small Business Marketing
How to Make Your Tradie Business Look More Professional Online
The details that make customers trust a trade business before they've met you - and how to get each one right.
8 min read
Website Conversions
How to Photograph Your Work So It Wins Jobs
Ten minutes at the end of a job, done the same way every time, gives you photos that sell the next one.
7 min read
Google & Local Search
How to Set Up Google Business Profile (the Right Way) for Tradies
A step-by-step setup for your Google listing, plus the common mistakes that quietly keep tradies out of the map results.
9 min read
Website Conversions
How to Show Off Your Carpentry Work on Your Website
A practical method for photographing and presenting carpentry projects so the portfolio sells for you.
7 min read
Small Business Marketing
How to Start a Business in Australia: The Practical Steps
The steps that actually matter when starting an Australian business, in the order to do them, without the jargon.
10 min read
Small Business Marketing
How to Start a Cleaning Business in Australia
Cleaning is one of the cheapest businesses to start and one of the best for repeat income. Here's the setup order that works.
9 min read
Small Business Marketing
How to Start a Commercial Cleaning Business in Australia
Commercial cleaning is contracts, not one-offs. Win a handful of regular sites and you have a stable business - here's how to set up for it.
9 min read
Small Business Marketing
How to Start a Handyman Business in Australia
Handyman work is steady and local, but the licensing lines matter. Here's how to set up properly and stay busy.
9 min read
Small Business Marketing
How to Start a Lawn Mowing Business in Australia
Mowing is a repeat-income business with low startup costs. The winners build dense local runs - here's how to set up for that.
9 min read
Small Business Marketing
How to Start a Pressure Washing Business in Australia
Pressure washing has low startup costs and satisfying, photographable results - which makes it one of the easiest businesses to market.
8 min read
Website Design
How to Write Website Content for a Trade or Small Business
A repeatable structure for writing home, service and about pages that read like a person wrote them.
8 min read
Tradie Websites
How Tradies Can Get More Quote Requests Online
Where quote requests come from, why people hesitate, and the changes that get more of them.
7 min read
SEO
Local SEO for Tradies: How to Show Up in Your Own Suburbs
How to get found in the suburbs you actually work in - the map results, suburb pages and the order to fix things.
10 min read
Small Business Marketing
Marketing for Tradies: What Works and What's a Waste of Money
Where a trades business should spend its marketing time and money first, second and last.
9 min read
Website Design
Mechanic Website Design: What a Great Workshop Website Looks Like
The pages, features and trust signals a workshop website needs - from logbook servicing pages to loan cars - built around how customers actually choose a mechanic.
7 min read
Small Business Marketing
NDIS Provider Marketing: What Works (and What's a Waste of Money)
The marketing channels that genuinely work for NDIS providers, ranked by what they return for the effort.
8 min read
Website Design
NDIS Provider Websites: What You Need to Get Found
What belongs on an NDIS provider website - including the accessibility and trust details most providers miss.
8 min read
Website Design
One Page vs Multi-Page Tradie Websites: Which Wins More Work?
One-pagers are cheap and neat. They also cap how much work Google can send you. Here's the trade-off.
7 min read
Website Design
Plumbing Website Design: What a Great Plumber Website Looks Like
The layout, design choices and page structure that turn a plumbing website into phone calls.
8 min read
Website Design
Roofing Website Design: What a Great Roofing Website Looks Like
The layout, pages and proof that turn a roofing website into quotes - built around how homeowners actually shop for roof work.
7 min read
SEO
SEO for Plumbers: What Actually Ranks in Your Suburbs
The two sets of plumbing results on Google, and the order to fix things so your business shows up in the suburbs you actually work in.
9 min read
SEO
SEO for Tradies: A Plain-English Guide
The short version of SEO for trades: get found for your services in your area, in the right order.
9 min read
SEO
Service Pages vs Location Pages: What's the Difference?
How service pages and location pages differ, and how to structure both without creating duplicates.
7 min read
SEO
Should Every Service Have Its Own Page?
When to split services into separate pages, when to combine them, and what each page should contain.
8 min read
Website Design
Small Business Website Design: What Actually Works
The pages, structure and design decisions behind a small business website that brings in work rather than just existing.
10 min read
Small Business Marketing
Sole Trader vs Company in Australia: Which Structure Suits You?
The structure question shapes your tax, your risk and your admin for years. Here's the honest comparison - and when to get advice.
8 min read
Website Design
The Small Business Website Checklist
Everything to check on a small business website, grouped so you can work through it in an evening.
7 min read
Website Design
Web Design Packages Explained: What You Should Actually Get
What belongs in a website package, what's usually left out of the quote, and how to compare two quotes fairly.
9 min read
Website Design
Website Builder vs Web Designer: Which Gets You Customers?
The honest comparison between dragging blocks yourself and paying a professional - costs, hidden extras, and which one actually wins you customers.
8 min read
Website Design
Website Design for Builders: What Great Looks Like
Builders sell on finished projects and process. Here's the layout that shows both without slowing the site down.
8 min read
Website Design
Website Design for Carpenters: Layouts That Win Work
Carpentry sells visually. Here's the layout that puts your workmanship in front of people first.
7 min read
Website Design
Website Design for Cleaners: What Great Looks Like
Cleaning is bought on price clarity and trust. Here's the layout that answers both before someone leaves the page.
8 min read
Website Design
Website Design for Electricians: What Great Looks Like
The layout and design decisions that make an electrician's website feel safe to ring.
8 min read
Website Design
Website Maintenance Costs: What Should You Actually Pay?
What you should be getting for a monthly maintenance fee - and the plans that are hosting in disguise.
7 min read
Tradie Websites
Website Photos That Win Work (and the Ones That Don't)
The photos worth taking, the ones to avoid, and a simple routine for building a proper library.
7 min read
Website Design
Website Redesign: When It's Worth It and When It Isn't
Plenty of websites don't need rebuilding - they need three things fixed. Here's how to tell which one you're looking at.
9 min read
Small Business Marketing
Website vs Facebook Page: Does a Tradie Really Need a Website?
What a Facebook page does well, what only a website can do, and why most trades end up needing both.
8 min read
Tradie Websites
Websites for Tradies: What Actually Gets You Work
A plain-English look at what a tradie website needs to do before it wins work - and what you can safely ignore.
8 min read
Small Business Marketing
What Does a Small Business Consultant Actually Do?
A good consultant shortens the learning curve. Here's what they actually do, what they cost, and how to tell if you need one.
8 min read
Website Design
What Should a Carpenter's Website Include?
What belongs on a carpentry website, from service pages to the portfolio that does the convincing.
8 min read
Website Design
What Should a Plumbing Website Include?
Everything that belongs on a plumbing website, and the details that decide whether someone rings you.
9 min read
Website Design
What Should an Electrician's Website Include?
A page-by-page guide to what belongs on an electrical business website, and what to leave off.
9 min read
Website Conversions
Why Is My Website Not Converting?
Visitors but no phone calls? The nine reasons websites fail to convert, in the order they usually happen, with the fix for each.
7 min read
Google & Local Search
Why Isn't My Website Showing Up on Google?
A step-by-step way to work out why your site isn't appearing, from indexing problems to plain competition.
8 min read
Have a question?
If something here raised a question about your own website, send it through. I'll give you a straight answer - a one-off payment of $99 to get started, 5 weeks free after launch, then $45/week if you'd like me to build it.