Website & Marketing Advice for Australian Businesses
Straightforward advice on websites, SEO and getting your business found online — without the agency jargon.
All guides
Tradie Websites
What Should a Tradie Website Include?
The pages, sections and details that make a trade website useful — and what visitors are actually looking for before they call you.
8 min read
Small Business Marketing
Do I Really Need a Website for My Small Business?
When a website is worth it, when it isn't, and how to judge whether yours is paying for itself.
7 min read
SEO
What Is SEO, and Does a Small Business Actually Need It?
SEO explained without the jargon: what it is, what it can realistically achieve, and when it's worth paying for.
9 min read
Website Conversions
10 Tradie Website Mistakes That Could Be Costing You Enquiries
Ten fixable problems that quietly lose trade businesses enquiries, with what to change on each one.
9 min read
Website Design
How to Choose a Web Designer (Without Getting Burnt)
The questions to ask, the answers to look for, and the warning signs that should end the conversation.
8 min read
Google & Local Search
Can You Rank on Google Without a Google Business Profile?
What you can and can't achieve without a Google Business Profile, and how to set one up properly.
7 min read
SEO
Do Location Pages Actually Help With SEO?
Location pages work — but only when they're real. Here's the difference between useful ones and filler.
8 min read
Google & Local Search
How Long Does Google Take to Index a New Website?
What indexing means, how long it usually takes, and how to check and speed it up.
6 min read
SEO
How Long Does SEO Take to Work?
Realistic SEO timeframes, what moves fast, what doesn't, and how to tell whether it's working.
7 min read
Website Design
How Many Pages Does a Small Business Website Need?
A simple method for deciding how many pages your website needs, and which ones actually matter.
8 min read
Website Design
How Much Does a Carpenter Website Cost in Australia?
Carpentry website pricing, what's usually excluded from a quote, and where the money is best spent.
8 min read
Website Design
How Much Does a Plumber Website Cost in Australia?
Plumbing website pricing, the models available, and how to compare quotes properly.
9 min read
Website Design
How Much Does an Electrician Website Cost in Australia?
Electrician website pricing explained — build models, what changes the price, and what the site needs to include.
9 min read
Website Conversions
How to Get More Electrical Enquiries From Your Website
Where electrical websites lose enquiries, and the changes that reliably win them back.
8 min read
Google & Local Search
How to Get More Google Reviews (Without Being Annoying)
When and how to ask for reviews, how to make it easy, and what to do when one goes badly.
6 min read
Website Conversions
How to Get More Plumbing Enquiries From Your Website
The changes that reliably lift plumbing enquiries, starting with the ones you can make this week.
8 min read
Small Business Marketing
How to Make Your Tradie Business Look More Professional Online
The details that make customers trust a trade business before they've met you — and how to get each one right.
8 min read
Website Conversions
How to Show Off Your Carpentry Work on Your Website
A practical method for photographing and presenting carpentry projects so the portfolio sells for you.
7 min read
Website Design
How to Write Website Content for a Trade or Service Business
A repeatable structure for writing home, service and about pages that read like a person wrote them.
8 min read
Tradie Websites
How Tradies Can Get More Quote Requests Online
Where quote requests come from, why people hesitate, and the changes that get more of them.
7 min read
SEO
Service Pages vs Location Pages: What's the Difference?
How service pages and location pages differ, and how to structure both without creating duplicates.
7 min read
SEO
Should Every Service Have Its Own Page?
When to split services into separate pages, when to combine them, and what each page should contain.
8 min read
Website Design
The Small Business Website Checklist
Everything to check on a small business website, grouped so you can work through it in an evening.
7 min read
Tradie Websites
Website Photos That Win Work (and the Ones That Don't)
The photos worth taking, the ones to avoid, and a simple routine for building a proper library.
7 min read
Small Business Marketing
Website vs Facebook Page: Does a Tradie Really Need a Website?
What a Facebook page does well, what only a website can do, and why most trades end up needing both.
8 min read
Website Design
What Should a Carpenter's Website Include?
What belongs on a carpentry website, from service pages to the portfolio that does the convincing.
8 min read
Website Design
What Should a Plumbing Website Include?
Everything that belongs on a plumbing website, and the details that decide whether someone rings you.
9 min read
Website Design
What Should an Electrician's Website Include?
A page-by-page guide to what belongs on an electrical business website, and what to leave off.
9 min read
Google & Local Search
Why Isn't My Website Showing Up on Google?
A step-by-step way to work out why your site isn't appearing, from indexing problems to plain competition.
8 min read
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