Local SEO Services for Australian Small Businesses
Local SEO is the work that gets your business showing up when someone nearby searches for what you do. I handle the research, the on-page work, your Google Business Profile and the ongoing optimisation — priced on your market, not a template package.
Local search is where small businesses win or lose work
Almost every enquiry a local business gets now starts the same way: someone opens Google, types what they need plus where they are, and calls one of the first few businesses they see. If you are not in that first handful of results — the map pack or the top organic listings — you are invisible for the searches that turn into paying jobs, no matter how good your work is.
Local SEO is different from general SEO because Google treats local searches differently. It weighs where the searcher is, how well your Google Business Profile is filled out, whether your website has a genuine page for each service and each area you cover, how consistent your business details are across the web, and whether people are reviewing you. Get those signals right and you compete. Ignore them and you sit on page three behind directories.
I work with Australian small businesses — trades, clinics, service providers and local operators — so the work is aimed squarely at enquiries, not vanity rankings. There is no fixed monthly package, because a sole trader in a regional town and a multi-van business competing across a capital city need completely different amounts of work. I look at your website, your competitors and the searches you want, then quote it.
Built around searches that convert
There is no point ranking for broad, curious searches. I target the phrases people use when they are ready to call — the service plus the suburb, city or region you actually work in.
Your website does the heavy lifting
Most local SEO problems are structural: everything crammed onto one page, no service pages, thin location pages, headings and titles that say nothing. Fixing that is usually the fastest gain available.
Google Business Profile taken seriously
For local searches your profile is often more important than your homepage. Categories, services, service areas, photos, posts and reviews all get set up properly and kept current.
Measured, not guessed
Search Console is connected and monitored so we can see the searches you appear for, what is climbing, what is stuck and where the next bit of work should go.
SEO pricing
What's included, and how it's priced
SEO is a separate service from my website packages, and it's quoted individually — because the work needed depends entirely on your competition and the searches you want to win.
Managed by Mike
Local SEO Services
Custom Quote
Priced on your market and competition
No lock-in contract — cancel anytime
Every business competes in a different market, so SEO is quoted individually. Mike reviews your website, your competitors and the searches you want to win, then recommends a strategy with a clear price.
SEO is separate from the $45/week website service. You can take SEO on its own, or add it to a website Mike builds and manages.
How it works
How the work runs
1. Review and research
I look at your website, your Google Business Profile and the businesses currently ranking above you, then research the searches worth chasing in your area and how competitive each one really is.
2. Strategy and quote
You get a plain-English recommendation: which searches to target first, what needs fixing, what needs writing, and what it costs. No jargon and no locked-in retainer you can't leave.
3. On-page and technical work
Service pages, location pages, titles, headings, internal linking, page speed, indexing and structured data all get worked through in priority order.
4. Local signals
Google Business Profile optimisation, consistent business details, review strategy and the local content that tells Google exactly where you operate.
5. Monitor and keep going
Rankings, impressions, clicks and enquiries are tracked month to month, and the work shifts towards whatever is showing the most movement.
Local market
Where I work
I'm based on the Gold Coast and work with businesses across Australia. Local SEO does not need a local agency — it needs someone who understands how local searches behave in your market and has the time to do the work properly.
The four capital-city and south-east Queensland markets below get their own pages, because competition, suburb sprawl and search behaviour differ enormously between them. If your city isn't listed, the work is the same — get in touch and I'll look at your market.
Cities with their own page
Brisbane
Melbourne
Sydney
Gold Coast
Businesses I do this for
Trades and construction
Cleaning and property services
Health and allied health clinics
NDIS and support providers
Professional services
Local retail and hospitality
FAQs
Local SEO questions, answered
Local SEO by city
Local SEO services in your city
Search competition, suburb sprawl and customer behaviour differ in every market, so each city has its own page explaining how local SEO works there.
Send me your website and the searches you want to win. I'll review your site and your competitors, then come back with a recommendation and a custom quote — no obligation.
