NDIS Provider Websites: What You Need to Get Found
What belongs on an NDIS provider website — including the accessibility and trust details most providers miss.
NDIS providers get chosen by three different audiences at once: participants, their families or carers, and support coordinators screening options on their behalf. A provider website has to satisfy all three quickly — and be findable in the first place.
Pages you need
- One per support type. Support coordination, daily living, community participation, SIL, allied health, transport — whatever you actually offer. Each is a separate search.
- One per area. Coordinators search by region, so a genuine page per city or region you service earns those enquiries.
- About and team. Real names, faces and qualifications. This is a trust purchase.
- How to get started. A short walkthrough of the first steps — enquiry, meet and greet, service agreement.
- Registration and compliance. Registered or not, say so plainly, along with worker screening and insurance.
Write in plain language
Drop the sector jargon. "We provide capacity-building supports aligned to participant goals" means nothing to a parent at 10pm. Say what you do: "We help people get to appointments, shopping and social activities." Short sentences, everyday words, no acronyms without explanation.
Accessibility isn't optional here
- Text large enough to read comfortably, and resizable.
- Strong contrast between text and background.
- Every image described with alt text.
- Navigation that works by keyboard and with a screen reader.
- No auto-playing video or flashing motion.
- Forms with clear labels rather than placeholder-only fields.
Beyond being the right thing to do, an inaccessible site quietly tells your audience you haven't thought about them.
Make enquiring easy and safe
Offer more than one way to make contact — phone, a short form, email — because some participants won't call. Say who reads the enquiry and how fast you reply. Keep forms short and don't ask for sensitive information before it's needed.
Getting found
A Google Business Profile, service pages, area pages and reviews collected with consent. NDIS searches are still far less contested than most industries, which makes the basics unusually effective right now. How to get NDIS clients and NDIS provider marketing cover the wider picture.
NDIS provider website checklist
- A page for each support type you deliver
- A page for each region you service
- Plain-language wording, no unexplained acronyms
- Registration, screening and insurance stated clearly
- Team introduced with names and photos
- Clear first-step instructions for new participants
- Accessible text, contrast, alt text and keyboard navigation
- Multiple ways to make contact
I build sites to this standard under NDIS website design.
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Talk to Mike About SEOCommon questions
- Does an NDIS provider website need to meet accessibility standards?
- There's no NDIS-specific web standard, but WCAG 2.1 AA is the widely accepted benchmark in Australia, and it's a reasonable expectation for a provider serving people with disability.
- Can I show participant testimonials?
- Only with clear written consent, and never with identifying details the person hasn't agreed to. Many providers use first names only, or feedback from families instead.
Written by Mike — Web Guy Mike
I build and look after websites for Australian tradies and small service businesses. Every site is built by me — no outsourcing, no account managers. More about Mike.